A complete
lead system in
30 days.
It's Just Local builds owner-led businesses a complete lead generation system in 30 days — then delivers a brand-new lead-generation page and funnel every month after. A new lead source every 30 days.
Proven with WiseCFO Solutions — a complete system, live in 30 days. You own everything we build.
"Complete lead generation infrastructure live in 30 days. The site accurately represents our practice — it's professional, fast, and built to generate business."
Warren R. Wise, MBA, CMA, CTP
Founder — WiseCFO Solutions · Carmel, Indiana
Were you referred by your CFO, consultant, or advisor? You're in the right place. Every client comes through a warm introduction — your advisor already vouched for us.
You have a strong business. Nobody online knows it.
Owner-led businesses with real results and strong reputations are invisible online every day. Their website doesn't generate leads. Their name doesn't come up when a qualified buyer searches. The referrals that built the business can't scale the business.
The gap isn't effort — it's infrastructure. You need a system built for lead generation, not a brochure site built for appearances.
Every day without a functioning lead generation system is a day a qualified buyer finds your competitor instead of you. The referral that would have hired you never materializes — because they couldn't find you to verify what they'd heard.
Invisible to buyers who are searching right now
Qualified prospects search for what you do. They don't find you. They find a competitor with a better-built online presence — even if your work is better.
100% dependent on referrals you can't control
Referrals are relationships — they're inconsistent by nature. When they slow down, your pipeline slows down. There's no backup system.
No time to figure out marketing on top of running a business
You didn't build a $5M business to become a marketer. Building a lead generation system yourself takes months — and usually fails without the right expertise.
Agencies over-promise, under-deliver, and charge monthly forever
You've seen the pitches. Retainers with no end date, vague deliverables, and results that never materialize. That's the old model. This isn't that.
A complete system in 30 days — then a new lead source every month.
Two parts. First we build your complete lead generation system. Then, every month, we build you a brand-new page and funnel targeting a new set of buyers.
Part 1 — built in 30 days
The Build
$9,500 one-time
Your complete Authority Site, delivered in 30 days. Brand, website, content, your first page and funnel, CRM, and launch. You own all of it — host it anywhere, keep it forever.
Part 2 — every month after
The Lead Engine
$1,000 / month
A brand-new niche page and dedicated funnel every month — each one targeting a new high-intent buyer segment — plus management and hosting. A new lead source every 30 days. Optional, and discounted when you commit (see pricing).
The Build — delivered in 30 days
Brand System
Color palette, typography, voice guide, tagline, and messaging framework — built from your intake and delivered before a single page is designed.
Lead Generation Website
Custom WordPress build — no page builders, no templates. 8+ pages: Home, Services, About, Results, Contact, Privacy, Terms, and your first niche landing page.
Authority Content
Every page written to establish you as the cited authority in your field — so the buyers searching for what you do find you first, and trust you when they do.
First Page & Funnel
Your first niche landing page with its own dedicated funnel — targeting your most valuable buyer segment, built to turn a visitor into a booked call.
Conversion System
CRM, booking, and analytics connected and tested. Every lead captured, every booking tracked, every source attributed — verified before launch.
Launch & Handoff
Structured data validated, performance verified, everything documented. You go live knowing every system works before we hand it over. You own it all.
The Lead Engine — what the monthly delivers
A New Page Every Month
One new niche landing page each month, targeting a fresh high-intent buyer segment in their own language — a new way for new buyers to find you.
A Dedicated Funnel
Each page gets its own funnel — capture to booking — built the same way as the staffing-season funnel that proved this model in the field.
Management & Hosting
Ongoing management of your lead generation system, plus hosting — on your server or ours, the same fee either way. Plus a quarterly strategy and results review.
Commit more. Pay less. Get more.
Take the Build on its own, or add the Lead Engine. The longer you commit to the Lead Engine, the lower your setup cost — and the more value you receive.
Every tier delivers the identical Build. The only thing that changes is your Lead Engine commitment — and the discount you earn for it.
Tier 1
Build + Month-to-Month
$9,500 setup
$1,000 / month · Cancel anytime
Tier 2
Build + 6-Month Prepay
$7,000 setup
$850 / month · 6 months prepaid
Tier 3
Build + 12-Month Prepay
$5,000 setup
$700 / month · 12 months prepaid
If your plans change — fair is fair
Pre-pay for a discount. Change your plan any time. Keep everything we built. We simply true up to the standard rate for the months we delivered — and return the rest. No forms, no friction, no fees.
The Build can be purchased alone at $9,500 — the Lead Engine is optional · You own all assets regardless of tier or plan-change date · Rates locked at signing
From signed agreement to live system — in 30 days.
A named, documented, repeatable process. Six steps. No surprises. You know exactly what happens and when.
Discovery & Intake
Days 1–3You complete one structured questionnaire. That document is everything we need — no lengthy discovery calls, no back-and-forth. Everything downstream is built from it.
Brand & Messaging
Days 3–7Brand system built from your intake: colors, typography, voice, tagline, and messaging framework. Delivered for your review before any page is designed.
Site Build
Days 7–18Custom WordPress build — clean code, no page builders, performance-first. 8+ pages built to your brand system and your first page and funnel.
Authority Content
Days 14–22Every page written to establish you as the cited authority in your field — so buyers find you first when they search, and trust you the moment they land.
Integrations & Testing
Days 20–27CRM, booking, and analytics connected. Full attribution chain verified. Every conversion event tested. No surprises after launch.
Launch & Handoff
Days 28–30Full launch checklist completed. Site goes live. The Lead Engine begins — your first new page and funnel arrives the following month. You own everything.
Live in 30 days. Or your first month is free.
Your Authority Site System is live within 30 calendar days of your signed agreement — or your first month of the Lead Engine is at no charge.
The 30-day clock pauses only if materials we request from you are delayed beyond 48 hours. You own everything we build, no matter what.
One engagement. Proven in 30 days.
The Authority Site System was first delivered to WiseCFO Solutions — a fractional CFO practice in Carmel, Indiana. The engagement was the proof of concept for The Groundwork Authority Method. Every outcome below is confirmed and documented.
WiseCFO Solutions Warren R. Wise, MBA, CMA, CTP · Carmel, Indiana
The problem: No functional website generating leads. The existing digital presence didn't reflect the caliber of the work being done or the clients being served. Referrals were the only lead source, with no backup system.
The solution: Complete Authority Site System — brand system, 8-page custom WordPress website, authority content, niche landing page and funnel for fractional executives, and a tested conversion system. Delivered in 30 days.
The 30-day timeline is real
The WiseCFO engagement was signed, built, and live in 30 days. That's not a marketing claim — it's a documented outcome from a real engagement.
Performance targets are non-negotiable
Lighthouse Performance 90+, Accessibility 100, SEO 100 — confirmed on the WiseCFO build before launch. These are the minimum standard for every engagement.
The page-and-funnel model is proven
The same dedicated page-and-funnel approach the Lead Engine delivers monthly was built and proven on the WiseCFO engagement — including a staffing-season lead generation funnel.
The referral model is the delivery model
WiseCFO Solutions is now Channel Partner #1. His clients are the same profile as yours. When he refers someone to It's Just Local, that introduction carries his reputation behind it.
You own everything — no exceptions
The website, the content, the domain, the brand system, every page and funnel. Change your plan anytime and keep all of it. No vendor lock-in. No hostage sites.
Built for owner-led businesses.
Not for everyone.
The Authority Site System is a specific solution for a specific kind of business. We'd rather say no to a poor fit than say yes and underdeliver.
- You are the owner — the decision maker, with no committee
- Your business generates $2M–$25M annually
- You have zero or weak online lead generation right now
- You want a complete system built for you — not another vendor to manage
- You were referred by a trusted advisor — CFO, consultant, or attorney
- You want a steady flow of new lead sources, not a one-time website
- You want to own everything — no lock-in, no dependency
- You already have a functioning lead generation system
- You want to build or manage the system yourself
- You have an internal marketing team handling this
- Your business is below $2M — the investment likely won't make sense
- You need paid advertising management — that's a separate engagement
We don't cold-pitch. Your advisor introduced you for a reason.
Every It's Just Local client comes through a warm introduction from a trusted advisor. That's not a limitation — it's how we ensure every engagement is a fit before it starts.
Your advisor sees the gap
Your fractional CFO, consultant, or attorney works closely with your business. They see what you're leaving on the table online — and they know the fix.
They make the introduction
They introduce It's Just Local with their personal endorsement. That introduction carries their reputation. They don't make referrals lightly.
You do your due diligence
This site is built for exactly that moment — to confirm what your advisor said and give you the information you need to make a confident decision.
You book a free strategy call
One conversation. No pitch, no pressure. We confirm it's a fit, walk through the process, and answer every question before you sign anything.
Are you a fractional executive or consultant?
If your clients are owner-led businesses, you already have the relationship we're looking for. Earn a referral fee on every closed deal — with zero delivery responsibility on your end.
Become a Channel Partner →Warren R. Wise — Channel Partner #1
Warren R. Wise (MBA, CMA, CTP) of WiseCFO Solutions is the first channel partner and the proof-of-concept client. His endorsement comes from the experience of having his own system built by It's Just Local.
[Photo coming]
Juan Rivera
Founder · It's Just Local · Creator of The Groundwork Authority MethodJuan Rivera has spent his career building lead generation systems and growth infrastructure for businesses across multiple industries. He founded It's Just Local to solve the problem he saw repeatedly: owner-led businesses with strong reputations and real results that were completely invisible online.
He is the founder of Exit Strategy Ads, a performance marketing agency, and serves as Director of Business Growth for Bergman Brothers Staffing, a national staffing agency. The Groundwork Authority Method is built from this experience — a documented, repeatable system that removes the guesswork from getting found online.
Every engagement is personal. Your advisor introduced you because they trust the outcome — and Juan's reputation is behind every build.
Tell us about your business. We'll reach out.
Not every referred visitor is ready to book a strategy call the day they visit. That's fine. Send us a quick note — we'll follow up within one business day.
- No pitch. No pressure. We confirm fit before anything else.
- Your information stays with us — we don't sell or share it.
- If it's not a fit, we'll tell you plainly.
- If it is a fit, we'll walk you through the next step.
Send us a note
Typically replied to within one business day, Monday–Friday.
Got it — thank you.
We'll review your note and be in touch within one business day. If your situation is time-sensitive, book a call directly using the button below.
Book a Call Instead →The system we build. Delivered in 30 days.
It's Just Local exists to solve one problem: owner-led businesses with strong reputations that are completely invisible online. The Authority Site System is the answer — one process, one outcome, a new lead source every month.
It's Just Local builds complete lead generation systems for owner-led businesses generating $2M–$25M annually — brand, custom WordPress website, authority content, a niche landing page and funnel, and a tested conversion system — delivered through The Groundwork Authority Method in 30 days, then followed by a brand-new lead-generation page and funnel every month, with full client ownership of all deliverables.
Last updated: June 2026 · itsjustlocal.com
Founded by Juan Rivera — a lead generation and business growth specialist who has spent his career building growth infrastructure across multiple industries. It's Just Local is built to solve the problem he saw repeatedly: owner-led businesses with real results and real reputations that couldn't be found by the buyers looking for exactly what they offered.
Everything you need before your call.
Every question a referred visitor typically has before booking — answered plainly, without agency spin.
What exactly is The Authority Site System?
A complete, done-for-you lead generation system — not just a website. The Build includes a brand system, custom WordPress website, authority content written to get you found as the expert in your field, your first niche landing page and funnel, CRM integration, analytics, and a full launch — delivered in 30 days. After launch, the optional Lead Engine produces a brand-new niche page and funnel every month.
Who is this built for?
Owner-led businesses generating $2M–$25M annually that have zero functional lead generation online. The owner makes the decision — CEO, President, Managing Partner, Founder — and they want a predictable lead flow without building or managing a marketing system themselves. Almost every client comes through a referral from a trusted advisor.
How much does it cost?
The Build is a one-time $9,500 setup fee for the complete Authority Site, delivered in 30 days. The optional Lead Engine is $1,000 per month — a new niche page and funnel every month, plus management and hosting. Prepay 6 or 12 months and your setup fee drops as low as $5,000. You own everything regardless of how long you stay.
What is the Lead Engine?
The Lead Engine is the monthly managed service that runs after your site is live. Every month we build you a brand-new niche landing page and its own dedicated funnel — targeting a new high-intent buyer segment — plus ongoing management and hosting. It's a new lead source every 30 days, not a maintenance fee.
What do I need to provide?
You complete one structured intake questionnaire — typically 60 to 90 minutes of your time. That document is everything we need: your business identity, services, credentials, proof points, brand preferences, and technical account details. We build everything from it. No lengthy discovery calls.
What happens if I want to change my plan?
The prepay tiers earn a discount in exchange for commitment. If your plans change, we simply true up to the standard rate for the months we delivered and return the rest. No forms, no friction, no fees. You keep everything we built either way — the website, the content, every page and funnel.
Do I own everything after it's built?
Yes — completely. The website, the content, the domain, the brand system, every page and funnel, all integrations. If you change your plan, you keep everything and take it wherever you want. We don't hold your site hostage. If your advisor referred you to us, our reputation is on the line with every engagement — underdelivering is not an option.
What is NOT included?
Paid advertising management, email automation sequences, and social media management. These can be quoted separately if needed. The core system is a complete lead generation foundation plus a new lead source every month — not a full-service agency retainer that requires you to pay forever for things you may not need.
How do I get started?
Book a free strategy call using the button on this page. It's one conversation — no pitch, no pressure. We confirm the fit, walk through The Groundwork Authority Method, answer every question, and if it makes sense for both of us, we'll send a simple agreement. You're live in 30 days.
Get Found. Be Trusted. Get Booked — All In 30 Days.
Book a free strategy call. We'll confirm the fit, walk through the process, and answer every question before you commit to anything.